The name Belhaj is not just a brand — it’s an extension of a noble tribe that carried the values of generosity and authenticity through generations.
From this legacy, our journey began, inspired by heritage and dedicated to offering products that blend the fragrance of tradition with the quality of today.

At Sir Al Hind, we chose the finest oud and oils that grace gatherings and leave a lasting impression in every occasion.
A scent of authenticity and elegance that reflects the prestige of our heritage.

Alf Ghusn reflects the purity and generosity of nature, offering pure honey that combines rich flavor with healthful benefits — in every drop a blessing, and in every branch, a story of nature we share with you.

Our journey is a promise to preserve our authenticity in every product, and to keep the name Belhaj a symbol of trust and quality, as it has always been.

Al Wedm is a unique fragrance experience that embodies individuality and identity.
Inspired by the beauty of details — combining the charm of the past and the elegance of the present — we create perfumes that blend sophistication with simplicity, leaving a lasting signature wherever you go.